COMING SOON

WHY CHOOSE BETWEEN

YOUR HAIRTHE EARTH?

This is not just haircare.

It is a ritual you choose. A statement you make. An attitude you live.

Good to you. Gentle on Earth.EXPLORE THE IDAARI WAY →

BIO:FERMENTATION™

Nature,
made more capable.

SUGAR → GLYCOLIPIDBIO:
FERMENTATION™BIO-MADE CLEANSING

Bio-fermentation turns renewable ingredients into precise, high-performing care—for your scalp and the world beyond the shower.

2%RHEANCE® One by Evonik in every idaari cleansing formula
100%Renewable raw materials · sugar-based biosurfactant
100%Biodegradable in natural water environments
Explore Bio:Fermentation™ →

TASTE OF ASIA™ · A SENSORIAL PLATFORM BY IDAARI

Familiar flavours.
Reimagined as
fragrance.

The flavours we grew up loving become bright, modern scent rituals. Mango Pomelo Sago, White Peach Oolong and Lime Green Tea—each one layers memory, mood and joy into everyday haircare.

Fresh mangoes
White peach with water droplets
Sculptural citrus and bergamot study
Fresh ginger on a golden background
Warm wood texture
Sculptural dried tea leaves

THE FIRST DROPCOMING SOON

ON:OFF SYSTEM™Three needs.
One feel-good ritual.

01

OIL:OFF

Oil-Control Volumizing Shampoo

NORMAL → OILY

Fresh roots. Weightless volume.

Mango Pomelo Sago

Meet the ritual →
02

AQUA:ON

Hydrating Shampoo

NORMAL → DRY

Soft moisture. Healthy bounce.

White Peach Oolong

Meet the ritual →
03

CHLORINE:OFF

Post-Swim 2-in-1 Shampoo & Body Wash

SWIM → RESET

Wash off the swim. Switch freshness on.

Lime Green Tea

Meet the ritual →
50%
PCR

IN EVERY IDAARI BOTTLE BODY

TOWARDS ZERO WASTE™

More joy.
Less excess.

Sustainability works best when it feels desirable. We create refills, rituals and daily choices people genuinely want to keep.

How we live lightly →

OUR IMPACT

Nothing beautiful
should become waste.

From renewable chemistry to refill-minded packaging, circularity is not a claim at the edge of idaari®. It is how the system is designed.

See our commitments →