TOP
Bright, immediate and expressive—the first impression.
®bio-fermented haircareborn in SingaporeCOMING SOONTASTE OF ASIA™ · A SENSORIAL PLATFORM BY IDAARI
Familiar flavours.
Reimagined as
fragrance.
The flavours we grew up loving become bright, modern scent rituals. Mango Pomelo Sago, White Peach Oolong and Lime Green Tea—each one layers memory, mood and joy into everyday haircare.
THE IDEA
Not perfume.
Not fruit.
Not floral.
But the flavourswe grew up loving.
Taste and scent can return us to a place, a person or a moment before we have found the words for it.
Taste of Asia™ transforms familiar Asian flavour memories into modern fragrance rituals—balancing brightness, comfort, freshness and surprise.
Familiar at first. Unforgettable after.FROM FLAVOUR TO FRAGRANCE
A fragrance unfolds
in three movements.
HEART
The flavours, flowers and tea notes that define its character.
BASE
Soft woods, musks and creamy notes that remain on hair.
DESIGNED WITH MORE THAN MEMORY
Creativity,
with direction.
Our scents are developed with dsm-firmenich using a fragrance-design process that considers sensorial experience alongside environmental and social impact.
EcoScent Compass® brings sustainability data into fragrance creation from its earliest stages—helping perfumers understand the impact of ingredient and formulation choices while a scent is still being designed.
It does not replace creativity.
It gives creativity a clearer direction.
CIRCULAR CREATION
Renewable carbon, biodegradability, upcycling and green chemistry.
CLIMATE + NATURE
Climate, water, land use and biodiversity.
PEOPLE + COMMUNITY
Responsible sourcing, communities and shared social value.
PER INGREDIENT
CLAIMS
CLAIMS
WITH LCA COVERAGE
THE COLLECTION
Three flavours.
Three feelings.
01MANGO POMELO SAGO
OIL:OFF · TASTE OF ASIA™
MANGO POMELO SAGO
Taste of Sunshine.
Inspired by the first chilled spoonful of an iconic Asian dessert. Sparkling pomelo and lemon open with juicy brightness. Ripe mango and tropical fruits bring a sun-drenched sweetness before melting into creamy coconut and soft cedarwood.
Sparkling Pomelo · Lemon · Juicy Citrus
Ripe Mango · Tropical Fruit Accord
Creamy Coconut · Soft Cedarwood
Golden light. Cold dessert. Instant happiness.
02WHITE PEACH OOLONG
AQUA:ON · TASTE OF ASIA™
WHITE PEACH OOLONG
Taste of Serenity.
Inspired by the quiet pleasure of fruit and tea. Bergamot and lemon bring a delicate sparkle before velvety white peach, golden osmanthus and freshly brewed oolong unfold at the heart. Cedarwood and soft musk leave a smooth, comforting trace.
Bergamot · Lemon
White Peach · Osmanthus · Oolong Tea
Cedarwood · Soft Musk
Afternoon light. Warm tea. Time slowing down.
03LIME GREEN TEA
CHLORINE:OFF · TASTE OF ASIA™
LIME GREEN TEA
Taste of Reset.
Inspired by the first cool sip after sun, salt and water. Lime zest, bergamot and green mandarin open with crisp energy. Green tea, shiso leaf and jasmine bring a clean, leafy clarity before settling into soft woods and skin-close musk.
Lime Zest · Bergamot · Green Mandarin
Green Tea · Shiso Leaf · Jasmine
Clean Musk · Cedarwood · Mineral Amber
Cool water. Green leaves. A completely fresh start.
FLAVOURS WE LOVE.
SCENTS WE REMEMBER.
RITUALS WE SHARE.
Asia, remembered differently.
MEET THE FIRST DROP →METHOD + SOURCES
EcoScent Compass® figures refer to the dsm-firmenich assessment platform, not to a finished-product environmental claim. Individual fragrance reports and formula-level scores remain confidential.