OIL:OFF
Fresh, balanced roots.
NORMAL → OILY
®bio-fermented haircareborn in SingaporeCOMING SOONOUR BELIEF
Better choices
should feel better.
We believe caring for yourself and caring for the Earth should never pull you in opposite directions.
Haircare should leave your hair beautifully cared for, awaken your senses and leave a lighter trace behind. It should be something you look forward to—not another compromise you are asked to make.
That is why idaari brings together bio-fermented science, sensorial pleasure and thoughtful design. Because the choices that shape everyday life are rarely the ones we endure. They are the ones we genuinely want to repeat.
Because the choices that feel good are the choices we keep.
TEMBUSUCyrtophyllum fragransFeatured on the reverse of Singapore’s $5 note.
OUR ORIGIN
Born in Singapore.
Shaped by Asia.
At idaari, every decision begins with two questions: Is it good to you? Can it be gentler on Earth?
Born in Singapore, we are shaped by a place where cultures converge, nature meets urban life, and innovation is driven by the need to live more sustainably.
That perspective guides how we formulate, design and grow—from bio-fermented science and sensorial, Asia-inspired rituals to more considered materials, refill-minded packaging and circular thinking.
Good to you. Gentle on Earth.
Not a claim added at the end, but a way of making every choice from the start.
EXPLORE OUR IMPACT →BIO:FERMENTATION™
Nature,
made more capable.
Bio-fermentation uses microorganisms to transform renewable plant sugars into powerful cleansing molecules called biosurfactants.
At the heart of our formulas is RHEANCE® One by Evonik—a high-performing biosurfactant that lifts away oil and buildup with creamy foam while remaining exceptionally gentle on hair and scalp. Made from renewable plant sugars, it is fully biodegradable and free from tropical oils.
Our complete formulas are not yet 100% biodegradable. We are clear about where we are today—and committed to making every ingredient and every choice better.
100% transparent about the journey. 100% committed to better.
SUGAR → GLYCOLIPIDBIO:
FERMENTATION™BIO-MADE CLEANSING
FERMENTATION™BIO-MADE CLEANSING
THE ON:OFF SYSTEM
Different hair days.
One intuitive system.
Hair does not need the same thing every day. Some days call for balance. Some need moisture. Others need a complete reset after the pool.
AQUA:ON
Soft, weightless hydration.
NORMAL → DRYCHLORINE:OFF
A clean post-swim reset.
SWIM → RESETThree distinct needs. One feel-good ritual.
50%
PCR
PCR
IN EVERY IDAARI BOTTLE BODY
OUR RESPONSIBILITY
Pleasure,
lightly.
We believe sustainability works best when it feels desirable.
That means exploring renewable chemistry, refill-minded packaging and circular systems people will genuinely want to use—not asking them to sacrifice performance or pleasure.
We will be honest about what we have achieved, what we are still improving and where we want to go next.
Circularity should not be a claim added at the edge of a product. It should shape how the entire system is designed.
CARE THAT WORKS.
SCENTS YOU REMEMBER.
CHOICES YOU WANT TO KEEP.